E-Mail Blast is the process of contacting a large number of potential customers through e-mail. You can think of business e-mail blasts as the online equivalent of Direct Mail. However, one of the unique advantages is the fact that we can personalize every single e-mail that is sent out and automate the entire process. There are many ways in which EricksonGroce|Agency uses E-Mail Blast marketing. We can court potential customers by sending them regular e-mails which promote your products and brand. E-mail marketing can also be used to increase sales from existing customers by increasing repeat sales. We will send regular e-mails to your existing customer base offering “Opt-in Offers” for new products, discounts, promotions and sale items, etc. ensuring that your product and brand have top of mine recall. We also use E-Blast/Direct Marketing to conduct surveys to gain insight into your product line or marketing strategy. EricksonGroce|Agency will help you through the whole process of creating an effective e-mail marketing campaign that tracks the success of the campaigns.