At EricksonGroce|Agency, we build Web sites that work. We view your Web site as something that should be a tremendous asset to drive some portion of your business. In the case of your Web site being built to drive sales, conversion optimization is what we strategically design, monitor and deliver. Just because someone visits your site does not mean they are going to buy something from you or call you. With conversion optimization in mind, we can develop a strategy that captures people’s attention and interest. We will create a desire with them for your product or service. We will then give them a chance, at that moment, to act on their emotions and buy your product or service. We will follow the AIDA (Attention, Interest, Desire, Action) Model to optimize conversions with their online marketing experience.